New Media Branding

New media is a term encompassing the emergence of digital, computerized, or networked information and communication technologies in the later part of the 20th century. Most technologies described as "new media" are digital, often having characteristics of being malleable, easily networked, compressed, and interactive. The Internet, websites, computer multimedia, computer games, CDs, and DVDs are examples of New Media.

New Media in 7:

  1. New Media is concerned more with cultural objects and paradigms.
  2. New Media are the cultural objects which use digital computer technology for distribution and exhibition.
  3. New media is reduced to digital data that can be manipulated by software as any other data which can create several version of the same object.
  4. New Media is a mix between old and new methods of cultural conventions for data representation, access, and manipulation.  e.g. In film, software is used in some areas of production, in others are created using computer animation.
  5. New Media is the aesthetics that accompanies the early stage of every New Modern Media and Communication Technology.
  6. New Media as Metamedia; the reworking of old work rather than the creation of new work.
  7. New Media is not television programs, feature films, magazines, books, or paper-based publications

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