Packaging
Packaging can be a key element in communicating a brand recognition and green branding. This is because packaging communicates information to the consumer at the point-of-sale, and because of the environmental impact of the packaging itself.
Packaging is of especially high brand importance when the packaging is part of the aesthetic appeal of the product and brand. Packaging material can serve to reinforce environmental credentials and to communicate the quality, luxury and image of the brand.
Packaging is of especially high brand importance when the packaging is part of the aesthetic appeal of the product and brand. Packaging material can serve to reinforce environmental credentials and to communicate the quality, luxury and image of the brand.
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Other Branding Types:
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