Brand Naming
The brand name is used interchangeably within "brand", although it is more correctly used to specifically denote written or spoken elements of any product. Brand names are easy to remember, transcend trends and have positive connotations. A brand name can exclusively identify the brand owner and establish them as the commercial source of products or services. The brand name should be conceptually on target with the product/service (what the company stands for). The act of associating a product or service with a brand has become an integral part of business and general social culture.
Effective brand names build a connection between the "brand personality" or "brand image" as it is perceived by the customers, clients and consumers and the actual product/service. Brand names should be on target with the brand demographic, the audience of clients and consumers expected to utilize the brand.
Effective brand names build a connection between the "brand personality" or "brand image" as it is perceived by the customers, clients and consumers and the actual product/service. Brand names should be on target with the brand demographic, the audience of clients and consumers expected to utilize the brand.
A Good Brand Should:
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Other Branding Types:
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Branding Services
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Event
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Branding eRadio
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