What are the Mission and Vision of Your Company?

When you are building a brand for your company it must show your mission clearly. Your customers must readily identify your company’s vision in conjunction as the solutions provider to their immediate problems.

So what is the mission and/or vision of your company?

If you are having trouble creating a mission or vision statement, then you will have a problem creating a brand or getting customers. So here are a couple of things to remember about missions and visions.

• The mission and vision of your company should uphold excellence in providing a quality product to customers that you care about.
  
  o   Your mission and vision statements deliver the message about your company’s ultimate goals
  
  o   They give definition to your intent to provide quality products and services and how you will achieve with these endeavors. 
  
  

Many companies focus their vision or mission on their employees while others extend their mission outward to the customers. In all honesty be transparent and create a fine mix with both.

Many customers do not read into a vision or mission statement too often. However, that doesn’t mean that you shouldn’t take it seriously. Your vision and mission are both a part of the branding process because they define what your company is all about. These two statements need to be believed and practiced by employees and all staff of the company.

And even though your customers haven’t read your mission and/or vision statement, when asked about your company, its products or services their response should almost mimic your statements word for word because your brand reflects the statements in all that it does.

Until next time, successful branding
Tuxedo Branding Blog Admin

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