The thing about branding is that you do not want to brand yourself with everything. The best thing is to brand yourself with one or possibly two things. The best thing is really one. Some people we work with are branded as a master marketer online. So you brand yourself with the pay per click technique and that is what you stick with, not to say you cannot master anything else or teach anybody anything else, but people are always going to know you for that one thing. So that is branding. Now for longevity. When you have those brandings you can always create new products, things are always changing and evolving in marketing online, things get better, things could get outdated or not as useful anymore.
Because you have that branding you can always be updating your branding on that product or come out with new products on that type of scenario to generate income. If you are in the home based business industry, that is just another income stream. Now, in this industry when you lead people or jump from program to program, if a person did that, at least tell the people in the other program that you are in, hey I am moving on to another program, be honest with people. When you do not do that it just kills your branding and kills your business online. Pretty soon nobody is going to trust you and when you say I am going to do this, I am doing this opportunity right now nobody is going to trust you. They are going to think that you are just going to take my money, leave me there and move on to the next opportunity and do not really care about me anyway. You do not return my phone calls or emails or even do what you said you were going to do.
The reason I joined you is because you said you were going to teach me about this business and you did not. So that loses your branding. When you brand yourself, again you can put that on your lead capture page, you can have it in your header graphics, you can have it under your picture, you can have it throughout your sales or newsletter, and you can have it at the bottom of your emails. If you write a newsletter on it you can call the newsletter that type of branding. If you do conference calls you start off, I am, and then your branding title, whatever branding you have, you can start the conference calls that way. Everything you do, if you write eBooks you can continue that throughout the book and at the end of the eBook when you do the signature or your picture, you put that branding there under it.
Now, branding does not happen overnight, it can happen quickly, but not overnight. Depending on when you get your branding and how much branding you do after that point, it depends on how many on the internet get to know you for that one thing. I absolutely think and know for a fact that branding creates business longevity. It is only from your own personal branding, because you are an expert at something, all the way to your business practice on branding yourself and how you practice business, whether you are ethical or unethical or however it might be, it creates a branding of yourself. If you are an ethical person you are branded for that. Whether you even tell people that you are ethical or people just realize it and it just becomes your branding.
Whether you do everything you say you are going to do or follow through with everything, that becomes your branding. If you hop from program to program you become branded as a program hopper. If you send out emails twice a week you soon become branded on that email list. You send out two emails a week and you do that consistently every week, people expect it, you become branded for that. When you stop doing that people are like, are you going to send out anymore emails, that becomes your branding. These are unique things that can create business longevity for yourself. Without it you will not have a long lasting business. You will always be worried in your business where your next commission or sales is going to come from.
Good Luck; Good Branding
Tuxedo Branding Blog Admin
Internet branding strategies, particularly those that deliver targeted visitors to your website, ensure your establish credibility and relevance. Remember that Web visitors are in an intense state of consciousness. They’re very often looking for something specific. If you want to get anywhere on the Web as a user, you have to have an idea of what you want, or you’ll sit frustrated in front of your computer. Television and magazines are very different. The channels and pages in these mediums are limited and the prospect is captured. Not on the Internet. There are billions of web pages and hundreds of millions of websites.
With search engines, consumers can get help finding what they’re looking for. High ranking sites get first crack at these motivated/directed consumers. Your corporate Internet marketing strategy should be heavily involved in search engine visibility. It is an opportunity to present your site many different ways to many different types of consumers. The potential reach is further enhanced because you have International reach and the cost of entry is so minimal.
Searchers are looking for quick solutions. They’re not looking for fancy graphics and complicated menus that fly out all over the place. They’re looking for specific things about your products and services. Here, you have a low cost of adapting your brand imagery and communications to suit each group of visitors. Generally, it just takes another Web page designed and written for that group of consumers. You can fashion your homepage to let current customers get to what they’re looking for as well.
After these searchers have found your products and services relevant to their search, your corporate brand will then have the power to make the sale and establish brand loyalty.
Intelligent branding adapts to the consumer. It serves each person as they arrive; yet it still delivers the corporate brand communication at the right time after the visitor is satisfied. Rather than a boastful in your face confrontation with the consumer, your corporate image becomes a helpful one and is relevant and timely. You get credit for being there when they needed you.
Good Luck; Good Branding
Tuxedo Branding Blog Administrator
Tuxedo Branding's Blog Editor scours the trades looking for tips, tactics and information to help you learn and understand branding, brand marketing and logo design.