Tuxedo Branding
415.952.6330
  • Home
  • Services
    • Design Services >
      • Logo Design
      • Corporate ID & Branding
      • Total Corporate ID & Branding
      • Website Design >
        • Bow-Tie Website
        • Waistcoat Website
        • Spats Website
        • Long Tails Website
        • Top Hat Website
    • Specialty Services >
      • Book Signing Kits
  • Contact

Is Branding a Legitimate Marketing Strategy?

8/18/2012

 
Picture
Internet marketing is all about hard results, not generic concepts of branding. Still, there are ways to go about branding your product or service on the net without spending a fortune.

But is branding a legitimate marketing strategy?

Branding refers to the vague notion of creating an identity for a product, service or name with consumers. The classic example, of course, is Coca Cola. Being first on the scene, the company has been able to create such a strong name brand that most people use the word “coke” instead of soda when ordering. This is true even when they prefer Pepsi. In the world of marketing, we all bow before the marketing team that accomplished this branding. The Internet, however, is a different beast. That same marketing team would be crushed if they went after a similar strategy on the net.

The Internet is so large that branding is an expensive and difficult goal unless you are the first major presence in a niche. Sites like EBay and Amazon were the first major money players in their fields, giving them a huge advantage over subsequent competitors. Unless you are coming to a field with a lot of money and no current dominant site, your branding efforts are going to meet with failure or limited success at best. If you want to stick with it, the only cost effective and ultimately successful strategy is to pursue a width search engine optimization campaign.

Search engine optimization is simply an effort to get pages on your site ranked high in search results on the three big search engines – Google, Yahoo and MSN. To establish your brand, the best Internet marketing strategy is to identify every single phrase your prospects use to find services or products in your business area. You then build optimized pages for every single phrase and get them ranked.

This strategy has two benefits. First, it will produce free traffic to your site. If you build 200 pages and each gets 50 visitors a day, your site will receive 10,000 visitors a day. The second benefit is your brand becomes established. Regardless of what the prospect searches for, they keep seeing your site. This creates both recognition and credibility with the prospect as they tend to equate high rankings with quality. As they visit your site over and over, they will also become readily familiar with your unique selling position as presented on the site.

If you want to establish a brand, avoid wasting your money on banners and such unless you are in a niche that isn’t dominated by any single site. Instead, use the width search engine optimization tactic to establish your site and pick up free traffic.

Good Luck; Good Branding
Tuxedo Branding Blog Administrator


Comments are closed.

    Author

    Tuxedo Branding's Blog Editor scours the trades looking for tips, tactics and information to help you learn and understand branding, brand marketing and logo design.

    Archives

    May 2013
    December 2012
    September 2012
    August 2012
    July 2012

    Categories

    All
    Branding
    Brand Marketing
    Corporate Branding
    Creating A Brand
    Facebook
    Generating Buzz
    Government Branding
    Logo Design
    Mission Statement
    Search Engine Marketing
    Sem
    Seo
    Small Business Branding
    Smm
    Social Media Marketing
    Tourism Branding
    Vision Statement

    RSS Feed

Powered by Create your own unique website with customizable templates.