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iPix Brandcast: Give Your Brand Personality

7/20/2012

 
Do you know what separates your brand from your competition? Well if you don't your customers probably don't either.

With a personality, you’re more memorable than bland competitors.

Stand for something that will set you apart. Stand for something specific (not something vague like "quality") helps your company say “So what?” to all the competition.

Be faster, longer-lasting, more traditional, more fashionable, more child-friendly, organic, more international, etc. When you put this difference front and center in your company name and tag line, you become the best and possibly even the only choice for your target market.

Take a listen to this episode of iPix Brandcast w/Dr. Ande to learn more.

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    Tuxedo Branding's Blog Editor scours the trades looking for tips, tactics and information to help you learn and understand branding, brand marketing and logo design.

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