The qualities of your business may be many things. When you think about how customers consider the qualities of your business, make sure you consider the products you offer, the customer support you provide, your image, or anything else that would make a customer think of quality coming from your company. For this knowledge you should be using surveys and questionnaires. You can also ask questions to your social media groups and offer up coupons or discounts to those who will take your survey or answer your question.
It is imperative to know what your customers feel about you, your product or service. You might think customers absolutely love you when they are really bashing you on the quality of your product. Knowing what the customers think is very important. Creating a brand based on customer input can be successful, especially if you change the design of something for the customers. This gives them a sense of ownership and it shows them you really do care.
This goes back to your mission and vision statements. The vision and mission statement are very important for every business no matter how big or small because this is where you have stated what you intended to provide to your customers. You must make every effort to be sure that your brand works well and matches what you say you want to deliver.
Until next time
Good Luck Branding
Tuxedo Branding Administrator