It is important to have a good idea of what the customers currently think of you when you are building a branding campaign. Do they know you? Do they know what your company provides? Do they understand your services? Have they heard of your products? Today customers may not know that you exist or they may have a negative feel for your business industry because they may have been exposed to a company not practicing proper methods. In order to combat this you must first have a clear understanding of exactly how and what customers think of you.
If you are unsure what the customers think then you will need to send out surveys and questionnaires. These types of things can help you get a good idea where you stand in the customers’ mind’s eye. Allow them to be brutally honest, not just about your company but about your industry as a whole. Ask them about their experiences. And don’t just ask your customers put it out there through your social media that you are looking for help from anyone who’s ever thought of using a service or buying a product from your industry. Ask them to take your survey or answer your questionnaire. You might even offer them a discount coupon just for doing it.
You see, not only will you find out items you need to fix but you’ll be establishing yourself in the minds of these customers who may use your coupon to purchase from you. If the feedback is bad, it’s okay. It will give you something to build on with your branding campaign.
Good luck with your branding.
Tuxedo Branding Blog Administrator