Tuxedo Branding
415.952.6330
  • Home
  • Services
    • Design Services >
      • Logo Design
      • Corporate ID & Branding
      • Total Corporate ID & Branding
      • Website Design >
        • Bow-Tie Website
        • Waistcoat Website
        • Spats Website
        • Long Tails Website
        • Top Hat Website
    • Specialty Services >
      • Book Signing Kits
  • Contact

4 Tips to Successful Branding

8/23/2012

 
Picture
Branding is much more than just a thoughtful logo or slogan and it's more than just a unique color scheme. Below are the initial steps that need to be taken in order to start your successful brand image.

Step 1: Examine the Competition

One of the keys to creating a successful brand image is to separate yourself from your competition. You will need to know how consumers see your competition. You need to recognize how your competitors differentiate themselves from others. Also, you should know your competitor's strengths and weaknesses. Your business can benefit from knowing this information by learning from their weaknesses, and learning how to differentiate your company from the competition.

Step 2: Identify Your Strengths

Now that you know your competition's weaknesses you can begin to focus on your company's strengths. Perform a target market analysis, learn from it, and use it to your advantage. This is a useful tool to confirm your company's strengths are in fact important to your target market. Once you've realized your strengths, and what strengths are important to customers, you can think about ways to successfully market these to the public and involve them in your branding campaign.

Step 3: Know Your Customer

Learn more about the customer. Know their purchasing behavior. How often do they buy? Do they buy only during sales or promotions? Do they buy an array of products or services or just a select few? These are questions you should ask to better market to your customers. Also, know your customer's lifestyles, needs, mindsets, and attitudes. Knowing and working with these personality traits are also key to marketing success.

Step 4: Be Your Brand

Make sure your company truly represents what your brand identifies you with. For example, if one of the traits your brand identifies your company with is politeness, be polite. This means every employee from the receptionist all the way up to the CEO needs to live your brand.

Good Luck; Good Branding
Tuxedo Branding Blog Administrator


Comments are closed.

    Author

    Tuxedo Branding's Blog Editor scours the trades looking for tips, tactics and information to help you learn and understand branding, brand marketing and logo design.

    Archives

    May 2013
    December 2012
    September 2012
    August 2012
    July 2012

    Categories

    All
    Branding
    Brand Marketing
    Corporate Branding
    Creating A Brand
    Facebook
    Generating Buzz
    Government Branding
    Logo Design
    Mission Statement
    Search Engine Marketing
    Sem
    Seo
    Small Business Branding
    Smm
    Social Media Marketing
    Tourism Branding
    Vision Statement

    RSS Feed

Powered by Create your own unique website with customizable templates.