That is exactly what a great logo can do. So give a listen to this iPix Brandcast and learn the 7 Elements of great logo design.
Okay now that you’ve chosen a proper name for your business, product or service, you need to wrap a graphic image around that name to carve out a prime piece of real estate in your target customer's mind. That is exactly what a great logo can do. So give a listen to this iPix Brandcast and learn the 7 Elements of great logo design. Branding is how customers perceive your company, product, organization, business or service. The ultimate goal of branding is to ignite an emotional connection between your product or service line and your customers in order to create a positive feeling resulting in loyalty to a specific product from those customers. Most customers hold true to products they enjoy. It is very common for a customer to be impressed with a brand and continue to buy a product based on that brand. Loyal customers will continue to use a brand or one of the subsequent brands based upon the originating brand – no matter the cost. This is why branding is so important. You want to create these feelings of loyalty to bring the customers back for more. This is the supreme goal or branding. Your brand is the promise that you intend to make to the customers to facilitate their loyalty. What Is Your Promise The promise in branding boils down to a few major components. 1. Mission and Vision of Your Company 2. Benefits and Features of Your Products or Services 3. Qualities Perceived by Your Customers It is these 3 components that work in unison in order to create a successful brand. This is not done overnight and can take years of trial and error for the novice who doesn't understand branding or customer perceptions. It is for this reason many small businesses go out of business within months of startup. Without taking the time to establish yourself as a proper brand and cultivate brand awareness for your products or services you are signing the death warrant for your company or organization. So before you hang out that shingle, sit down and look at your competition and really see how your brand differs from theirs. It is those differences that you will build your brand upon. Look for ways those differences can solve the problems of the customers. Ask questions, host surveys, visit networking groups and forums and really look at which customers are not being served that can use your products or service. Figure out a way to solve their problems and build your brand upon those solutions. After you've taken a cold hard look at what you are offering it is then that you can begin to successfully craft your brand and build your customer loyalty. Until next time, good luck with your branding. Tuxedo Branding Blog Administrator So you are going into business but you don't know what to call your company, product or service. Here's some advice from the iPix Brandcast to help you with your Business Naming efforts. Take a listen Branding is the visual image of a business, product or service. It is the image that demonstrates a business’ mission, passion and vision. It is a concept that embodies everything that business, product or service offers to the target audience. The concept doesn't only include emblems and logos but also the symbol of the quality perceived. The success of a company can be determined by a brand. Consumers trust wholeheartedly a corporate image because there is a psychology in motivating the purchasing decisions.
Branding includes many factors which help a company be successful, they include a website, marketing efforts, and anything that gives a company an identity. The purpose of a brand is to distinguish yourself from your competitors. Once you make a distinguishing impact then an advertising campaign can be much more effective. This is why it is important for all companies, both on and offline to practice branding. It is because of a lack of understanding that it has become common for small companies and online businesses to fail due to a lack of understanding about the importance and factors of a good brand. What small business owners should understand first is that branding ensures professionalism with a company. It seals the deal on an entire package. A small company with a brand looks just as good as a large corporation when they practice the right techniques. Brands enhance your confidence as a business owner but also in the consumers that you really can deliver what you promise. Branding offers consistency with a business. It gives direction so customers know what to expect. Brand consistency includes visibility techniques that are professional and will remain in the memory of a consumer. Consistency can be performed through the use of things like business cards, t-shirts, and more. Good Luck with your Branding Tuxedo Blog Administrator These simple steps will provide such value that will make you instantly recognizable and remembered by all your Facebook friends. The problem with Facebook is almost everyone adds new friends based on Facebook's suggested friends. There is hardly ever any communication between each other and you have just added another person who is trying to pitch you their products. This is how you can have 1000 friends and find people with 700 friends in common. Facebook is very impersonal now and was never designed to be that way. It is much the same as Twitter in that it gets very little conversion to leads and sales because there is so much spam. That is, of course, if you are doing what 97% of the people on Facebook are doing. But, here is your chance to do something to stand out from the crowd and generate hundreds of leads from your Facebook followers. Step 1. Work on your profile. Put as much detail as possible about you and your family and likes and dislikes. This gives people a chance to relate to you in some way. This is not a place to pitch your business, but should have a call to action to learn more about you from your blog. You website URLs. should be displayed on the side. You are working at making personal connections and establishing relationships. If people like you, they will be more interested in finding out what you do. Step 2. Join groups that relate to what you are marketing. If you are trying to find people interested in Attraction Marketing, then look for groups filled with these people. If you are interested in selling to soccer fans, join groups about soccer. Step 3. Send a personal welcome VIDEO when people join you on Facebook. This way, you become a "real" person, rather than a picture and a message. If you do this, you become instantly different than 99% of people on Facebook and stand out as personable. Step 4. Send a birthday video to the people on the list on their birthday. Sing them happy birthday, or leave a funny message that captures their attention. There is no selling here, but you can almost guarantee that they will go to your profile and see what you are all about and will recognize you from that point on as the person who sent them a funny birthday video. Step 5. Create your own groups. By having a group following you can send your message out to hundreds or possibly thousands of people at one time, rather than message them individually. It is like having an email list, but it can be a lot more responsive if you are providing value. A great theme is how to make more money and create leads using Facebook. You know all your followers are going to need that knowledge. The whole point of these steps are to be recognized as someone different in the mess that is Facebook. It is a extremely valuable tool if you are using the right tactics and you will get far better results when you become a real person instead of a spammer. It's all about the relationship. I could make more money from a list of 200 people that I have a relationship with and see me as a likable person who provides value than you could with a list of 2000 people who don't recognize you, or worse yet, recognize you as a spammer. One final bonus step. Take five minutes a few times throughout the day and hit "like" or leave comments on the posts you like and agree with. The more response a post gets, the higher it is ranked and it shows up on the Newsfeed as something worth looking at. This is great for plugging your industry, so don't be afraid to leave positive feedback on other people's posts that are selling the same thing as you. Don't look at them as competition. Look at them as partners. For instance, if I am marketing TVI as my main business, I would look for other people marketing TVI as well and leave them good feedback. As so many of us have the same friends in common it promotes my business on the newsfeed that goes out to everyone. When people see me leaving positive comments and the business always getting recognition and always on their newsfeed they will look more into it. Now, who do you thing they are going to sign up with if they like the opportunity? The guy who is spamming the business, or the one who sent them a funny birthday video? Good Luck & Happy Brand Marketing Tuxedo Branding Blog Admin |
AuthorTuxedo Branding's Blog Editor scours the trades looking for tips, tactics and information to help you learn and understand branding, brand marketing and logo design. Archives
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